What does a website cost? Here is what to compare.
What does the price include, who looks after the site, and what do you keep? Use the same questions to compare site builders, freelancers, agencies and subscriptions.
and what is extra?
- 01The build
- Pages, content and features
- 02Ongoing care
- Domain, hosting and edits
- 03The handover
- Terms, files and migration help
Compare the same scope and the same period. The price tag tells only part of the story.
The essentials,
first.
Compare the same pages, features and responsibilities in each proposal.
Compare upfront costs and recurring fees over the same period.
Check edits, hosting and what you keep when the agreement ends.
In this guide07 sections
Four ways to get a website
Start with the scope: services, service area, project photos and contact. Booking, multiple languages or substantial content work can affect the price. Ask every provider to quote for the same needs.
Scroll the table sideways to compare all columns
| Option | What you pay for | What to confirm |
|---|---|---|
| Build it yourself | Site builder, domain and your own time | Which features and support are included |
| Freelancer | An agreed project | Who handles content, hosting and edits |
| Web agency | Design, development and agreed services | Whether maintenance and content work are included or extra |
| Subscription | A recurring fee for a defined plan | Contract term, edits and what you keep when you leave |
Build it yourself
A site builder can suit you if you want to handle design and edits yourself. The tool’s fee is only part of the cost.
- Your time: copy, image selection and design.
- Before publication: check the site on a phone and computer.
- When changing providers: find out what you can take with you.
Freelancer
Ask for a clear project description. A proposal is easier to compare when it answers three questions:
- What is delivered?
- Pages, features, content and review rounds.
- Who takes care of it?
- Responsibility for hosting and future edits.
- What is handed over?
- Files and accounts when the project is complete.
Web agency
An agency can combine design, development and content in one project. Compare deliverables and relevant examples, and ask for clear prices for two parts:
- The website you need now
- Design, pages, features and content required at launch.
- Work after launch
- Distinguish ongoing SEO and marketing from the website build. Ask about the cost of later additions too.
Subscription
At Hantverksnavet, a subscription combines the website and its ongoing care. Prices exclude VAT.
- Base · 995 SEK/month
- Website, domain registration, hosting, maintenance and minor edits.
- Plus · 1,495 SEK/month
- Everything in Base, plus local SEO, Google Business Profile and monthly content work as agreed in your proposal.
There is no lock-in. On cancellation, hosting ends at the end of the billing period. You can buy out the site to keep the files.
You receive a free website proposal to review before ordering. We confirm the content, scope and price with you before publication. How it works →
Hidden costs to ask about — whoever you hire
- The domain — is it registered to you or the vendor? It should be yours.
- Edits — which copy and image changes are included, and when does a change become a new project?
- Operations — hosting, certificates and security updates: included or extra?
- Cancellation — what happens to the site and the domain if you part ways?
Calculate the cost over the time you plan to use the site
Compare upfront prices and recurring fees over the same period. Here is an example using our prices, excluding VAT:
- Base · 12 monthly fees
- 11 940 SEK
- 12 × 995
- Plus · 12 monthly fees
- 17 940 SEK
- 12 × 1 495
- Buy out · one-time price
- 12 995 SEK
- Your own hosting and care
The options cover different responsibilities and work. Buy out has optional setup for 5,000 SEK excl. VAT. Read the total alongside the scope.
Explore our design examples and compare the plans. Then send us a description of your business and what you need help with so we can give you a concrete proposal.