What should a tradesperson’s website include?

List the work you actually accept. Break “renovation” into jobs customers recognise: kitchen installation, internal door replacement or fitted storage. Include useful limits, such as working on private homes but not taking on large construction contracts.

• Scope: what does the service usually include?
• Preparation: what should the customer arrange before work starts?
• Quote information: which details do you need to reply?

Distinguish your regular service area from longer trips you assess individually. Also explain whether you work for homeowners, housing associations or other businesses.

One page with a clear service area is often a useful starting point. Create a separate town page when you have its own useful content, such as completed projects or local conditions customers need to know about.

Choose a small selection showing different jobs. Caption each project with the work, your role and what the photo shows. Include an approximate location if the customer agrees.

• Usage rights: check that you have permission to use the images.
• Customer approval: ask before showing names, people or identifiable homes.
• Image files: send originals to the agency for cropping and compression.
• Clear labels: distinguish inspiration images from your own client work.

Text alternatives for informative images should communicate relevant information. Decorative images need no description. See W3C’s image guidance.

Choose a main enquiry route you can manage. If you are often working with your hands, a form may be more practical than promising to answer every call. Explain what happens after the customer gets in touch.

Ask for

A contact detail, location and description of the work. Add fields only when you need the information.

Make fields clear

Use visible labels and identify required information.

Confirm the result

Show that the enquiry was sent, or a clear error message if something went wrong.

These follow the principles in W3C’s form guidance.

Introduce names, roles and experience you can substantiate. Explain who the customer will meet and which parts of the work any partners carry out.

Credentials

Use the correct names and current status of relevant qualifications and memberships.

Reviews

Publish real customers’ reviews that you have permission to reuse, preserving their context.

If you have no reviews

Let clear project descriptions and the business introduction help customers decide. Do not invent customer counts, ratings or experience.

Choose one person to approve the details before publication. Keep supporting material that may need checking again, such as annually renewed memberships. The agency then knows whom to contact about updates.

• Business name, contact details and preferred domain.
• Priority services, customer types and service area.
• Logo, original photos and captions from selected projects.
• Verified credentials and approved customer reviews.
• Preferred contact method and the person approving the content.

Try the proposal on your phone: can you understand the services, read the copy and send an enquiry? Check the spelling of the business name and locations, and every phone number.

View our design examples and read how we build and publish your website when your brief is ready.